E-mail smarter to nurture and convert
E-Mail marketing not only is fast, simple, and measurable but also still an efficient way for brands to engage with their audience. With SmartMessage Marketing Platform you can drive powerful campaigns to form strong relationships with potential customers, boost existing customers’ loyalty and create new lead opportunities.
With its user-friendly interface, SmartMessage makes it simple for you to build and manage your subscriber lists, plan and execute campaigns. You can use your own designs or use templates from our system to reach your target audience. Test to prevent unwanted issues in advance to maximize the impact. Program and execute your e-mail campaigns for any specific time frame you prefer so that you can increase the impact.
Get the most satisfactory campaign results with personalization and automation.
Use automation as an efficiency practice to increase engagement and profitability. Deliver triggered emails with relevant content to your segmented groups. Automatically analyze user behavior patterns to send them the right messages a the right time. Optimize your bulk e-mailing activities with transactional messaging and the power automation.
SmartMessage allows you to maximize the benefits you get from cross-marketing channels you use. Combined with the social media, you can double your impact in delivering powerful messages to your audience. Use social media listening data as a strong base for your e-mail campaigns and track your customers’ social signals closely to create new lead opportunities.
Why should you care about e-mail channel?
of consumers say that email is their favored conduit of communication with companies they do business with. (MarketingSherpa 2015)
of companies generate more than 10 percent of sales from email. (Econsultancy, 2014)
better new customer acquiring with email compared to Facebook and Twitter (McKinsey & Company, 2014)
- Penetration advantage
- More space to deliver your message effectively
- Better conversion (In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. – Source: campaignmonitor.com)
- Better ROI for campaigns
- Use of consumers’ most preferred communication channel
- Long time engagement opportunities (e.g. Newsletters, weekly deals etc.)
- Medium for building authority
- Detailed targeting and segmentation
- Cost effectiveness
- Easy mobile consumer reach
- Lead Generation
- Brand Awareness
- Establishment of Authority
Please click the links below to learn how SmartMessage Marketing Platform added value to the clients’ businesses through e-mail channel: